As modern media distributes new and shocking information surrounding the deterioration of our planet, sustainability seems to be at the forefront of many minds. Our linear economy which leads directly to mass waste, is gradually being shaped into one which is more circular, where materials and items are reused beyond their initial life.

As a result of this desire for change, companies around the world are seeking new and innovative ways to transform their business practices into those which are more sustainable. This may be in the form of adopting clean energy, preventing pollution, or pledging to conserve water, as sustainability can take on many forms.

This is no surprise to the world’s largest telecommunications company, which highlights the vitality of sustainability on a large scale. Over the past few years, AT&T has been recognized for their incredibly vast sustainable business initiative. The company has made public several environmental goals which tackle greater efficiency, and as a result, reduce waste. For instance, AT&T seeks to reduce their fleet emissions by 30% and continue to decrease their water footprint as well.

The company uses their extensive technological capabilities to help remodel their practices, providing them with a competitive advantage, while also encouraging others to follow in their footsteps. In fact, one of their projects, Icon, uses special sensors on internal equipment to help monitor efficiency and predict preventative maintenance. How cool is that!

Click here to find out more about the Icon project, and the amazing initiatives of AT&T.

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