Last May, Adidas announced that they had sold over one million pairs of sneakers that were constructed from plastics found in our oceans. This initiative was done in partnership with Parley for the Oceans, a movement that “addresses major threats towards our oceans, the most important ecosystem of our planet”.
Parley developed a special yarn that turns the ocean plastic into a polymer that can be incorporated into knitted footwear. Each shoe uses about 11 plastic bottles that are laced into different areas of the shoe – anywhere from the laces, heel webbing and heel lining.
These ocean plastic sneakers are just as stylish as normally constructed shoes, but their benefits could change the future. Though one million pairs sold is not a staggering amount, it does indicate that there is a growing demand for sustainable fashion options.
This kind of innovation also puts some pressure on other companies to try and innovate with the sustainability movement for risk of getting left behind. Companies like Allbirds and even Nike are starting to rethink the materials that are being used in their shoes, switching to naturally sourced materials such as wool and recycled fibers.
Adidas x Parley continue the movement with a bang in 2019, by releasing their tennis collection with the goal of “transform[ing] the 2019 Australian Open into a campaign for the oceans”.
The collection was launched with the Bondi Icebergs Pool game on Sydney’s coast, followed by exposure at the Australian Open in Melbourne. For more information and to follow the Adidas Tennis x Parley journey, follow their page here.
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